
Sales Training Courses


Negotiation
Skills Training
For sales professionals seeking to negotiate with clarity, confidence, and control
Even seasoned sales professionals can find negotiations exhausting, particularly when deals stall, emotions escalate, or internal priorities diverge.
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This programme helps your team approach negotiations with greater clarity, structure, and composure. Whether managing complex deals, internal discussions, or client renewals, participants learn to prepare more effectively, adapt in real-time, and achieve outcomes that align with their commercial goals.
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The training combines practical tools with strategic coaching, so your team doesn’t just negotiate to ‘yes’, but to the right yes.

Our Training & Coaching
Course Overview

Negotiation success is seldom about quick wins; it focuses on smart, sustainable agreements that foster long-term relationships and outcomes.
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This programme builds a strong foundation in ethical, high-impact negotiation. Participants learn to strike a balance between collaboration and competitiveness, communicate effectively under pressure, and maintain their focus on outcomes that benefit both parties.
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From initial planning to post-deal follow-up, participants depart with a practical toolkit for navigating negotiations with consistency, composure, and commercial impact.
What We Cover

Core Negotiation Skills
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Understanding negotiation styles: competitive vs. collaborative
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Framing and opening negotiations with clarity
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Asking high-impact questions and active listening
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Managing resistance and emotional dynamics under pressure
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Communicating with logic, empathy, and commercial clarity
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Exploring creative trade-offs and win-win solutions
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Using objective criteria and data to support decisions
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Preventing price erosion and holding value under pressure
Key Benefits

Commercial Impact
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Defend value without discounting—protect your margins deal after deal
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Move deals forward faster—reduce stalls and shorten sales cycles
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Build trust through clarity—fewer misunderstandings, smoother closes
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Turn complexity into confidence—equip your team to lead strategic conversations
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Internal Gains (the bonus you’ll feel behind the scenes)
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Fewer escalations – less time spent firefighting or stepping in
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Smoother collaboration – better alignment with delivery teams (e.g. operations, production, IT), finance, or supply
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More self-sufficiency – teams handle pushback and uncertainty without escalating
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Less friction, more flow – your time and energy spent where it adds most value