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Sales Training Courses 

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Negotiation Skills Training

For Sales Professionals Who Want to Negotiate with Clarity, Confidence, and Control

Even experienced sales professionals can find negotiations draining—especially when deals stall, emotions run high, or internal priorities pull in different directions.

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This programme helps your team approach negotiation with greater clarity, structure, and composure. Whether they’re handling complex deals, internal discussions, or client renewals, participants learn how to prepare smarter, adapt in the moment, and secure outcomes that serve your commercial goals.

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The training blends practical tools with strategic coaching—so your team doesn’t just negotiate to ‘yes’, but to the right yes.

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Course Overview

Negotiation success is rarely about quick wins—it’s about smart, sustainable agreements that support long-term relationships and results.

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This programme builds a solid foundation in ethical, high-impact negotiation. Participants learn how to balance collaboration and competitiveness, communicate clearly under pressure, and stay focused on outcomes that benefit both sides.

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From early-stage planning to post-deal follow-through, participants leave with a practical toolkit for navigating negotiations with consistency, composure, and commercial impact.

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What We Cover

1. Core Negotiation Skills

  • Understanding negotiation styles: competitive vs. collaborative

  • Framing and opening negotiations with clarity

  • Asking high-impact questions and active listening

  • Managing resistance and emotional dynamics under pressure

  • Communicating with logic, empathy, and commercial clarity

  • Exploring creative trade-offs and win-win solutions

  • Using objective criteria and data to support decisions

  • Preventing price erosion and holding value under pressure

Key Benefits

Commercial Impact

  • Defend value without discounting—protect your margins deal after deal

  • Move deals forward faster—reduce stalls and shorten sales cycles

  • Build trust through clarity—fewer misunderstandings, smoother closes

  • Turn complexity into confidence—equip your team to lead strategic  conversations

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Internal Gains (the bonus you’ll feel behind the scenes)

  • Fewer escalations – less time spent firefighting or stepping in

  • Smoother collaboration – better alignment with delivery teams (e.g. operations, production, IT), finance, or supply

  • More self-sufficiency – teams handle pushback and uncertainty without escalating

  • Less friction, more flow – your time and energy spent where it adds most value

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