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Negotiation Training

Strategic Value Protection and Confident Commercial Decisions

Many negotiations promise a win-win. In reality, the challenge is knowing what to stand firm on, what to trade, and how to protect value without losing momentum.

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This programme strengthens the capabilities that matter most today: strategic preparation, value discipline, real-time judgment, emotional clarity under pressure and alignment across internal and external stakeholders.

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Reflective sessions play a central role, giving negotiators the psychological distance needed to see situations more clearly, regulate emotional load and make stronger commercial decisions when stakes are high.

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How the programme works

Negotiation capability matures through practice, reflection and deliberate planning.
Training establishes the commercial principles; short reflective cycles help people internalise them, examine real negotiations and refine how they respond under pressure. The combination builds composure, judgement and value protection that hold in complex environments.

Core capabilities we build

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  • Value protection and negotiation discipline

  • Strategic preparation and scenario planning

  • Real-time commercial judgment

  • Composure and emotional clarity under pressure

  • Internal alignment and cross-functional influence

  • Decision guidance that reduces buyer indecision

Key outcomes 

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  • Deals progress with greater clarity and fewer stalls.

  • Teams defend value consistently, reducing unnecessary concessions.

  • Negotiators stay composed, read situations earlier and respond with intent.

  • Internal friction decreases as teams prepare with stronger alignment.

  • Complex conversations become more structured, confident and outcome-driven.

  • Leaders regain time as teams handle pressure with greater independence.

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Start a conversation

If you would like to explore how this programme could strengthen negotiation capability in your team, we can begin with a focused discussion about your context.

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Sales Call Trainings Ltd.

207 Regent Street, 3rd Flr., London, W1B 3HH  United Kingdom

+44 (0) 204 506 87 87

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2025 Sales Call Trainings Ltd. 

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