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Sales Training Courses 

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Advanced Selling Skills Training

For Experienced Sales Professionals Seeking to Enhance Their Strategic Impact


Even top performers require space to reflect, particularly in fast-moving markets where customer buying behaviours are constantly evolving. When success becomes second nature, it’s easy to rely on past methods without recognising what might work even better.

 

This training is designed for teams who excel—and wish to maintain that excellence. The learning journey isn’t linear; instead, it is cyclical and reflective, which aligns with how top salespeople develop. Through strategic coaching and hands-on application, your team will reinforce what works, question what doesn’t, and elevate their selling approach—together.

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Course Overview

This course is tailored for seasoned sales professionals who excel at closing deals but now aspire to lead the sale.

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We focus on the challenges of selling in complex environments: extended sales cycles, multiple objections, and engaging various stakeholders across functions. The programme is not solely about refining techniques; it offers an opportunity to reconsider how and when to apply them for strategic impact.

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Through experiential learning, peer exchange, and moderated sessions with senior leaders, participants explore ideas, question assumptions, and refine their commercial acumen.

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The result? A shift from being a strong closer to becoming a proactive commercial partner—trusted by clients and respected internally.

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What We Cover

Strategic Sales Planning & Commercial Insight

  • Strategic account and territory management

  • Building long-term growth plans for key accounts

  • High-margin selling and value-based pricing

  • Pipeline ownership and sales forecasting

  • Adapting strategy to market shifts and competitor activity

  • Understanding your customer’s business model and internal pressures

  • Keeps top performers developing, avoiding the performance dip that arises from remaining in autopilot for too long.

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  • Enhances commercial impact, enabling sales professionals to influence at a more strategic level.

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  • Enhances cross-functional collaboration, fostering alignment and internal traction for complex deals.

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  • Improves deal quality through better negotiation, value positioning, and pricing discipline

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  • Reignites learning, curiosity, and commercial purpose—fueling renewed momentum among your most skilled teams.

Key Benefits

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