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When Tone Travels: Understanding Cultural Expectations in UK and Cross-Border Customer Service
A UK customer may escalate quickly after a single failure.
A French customer may prioritise explanation before compensation.
A Dutch customer may be precise and transactional.
A German customer may expect full documentation.
An American customer may expect urgency and certainty.
Each interaction is rational within its own frame of reference.
The complexity sits with the representative, often far removed from the legal and cultural systems that shaped the caller’s expectatio

Niko Verheulpen
Sep 2, 20243 min read
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