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Customer Service as Anticipatory Judgement: Reducing friction, repeat contact, and avoidable demand
In customer service, loyalty is often presented as the ultimate goal. In practice, sustainable performance is shaped less by winning loyalty than by limiting the conditions that generate disloyalty in the first place...

Niko Verheulpen
Nov 11, 20233 min read
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From Activity to Causality in Sales Performance: A Lean Six Sigma perspective
Sales performance issues are rarely caused by lack of effort. More often, they persist because activity, outcomes, and causes become blurred. Teams work harder, managers intervene more frequently, yet the same patterns resurface quarter after quarter.
Lean Six Sigma offers a disciplined way to restore clarity...

Staci Callender
Nov 11, 20234 min read
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Performance Management as Stewardship: How external coaching supports judgement, ownership, and clarity
Distinguishing between responsibility, direct control, and influence is central to mature performance management. Many performance issues persist because these categories are collapsed into a single binary: either a manager is responsible and can act, or they are not responsible because decisions sit elsewhere.
That collapse has consequences...

Staci Callender
Nov 11, 20233 min read
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The New Standards for B2B Outbound Calls: Nine Practical Principles for Modern Sales Conversations
B2B outbound calls have evolved.
Sales cycles are longer, decisions carry greater consequence, and buying decisions are shaped by more voices than before. At the same time, tolerance for generic outreach has decreased sharply.
In an environment marked by inbox fatigue, AI-generated volume, and increasingly cautious buying committees, a well-timed outbound call can still matter. Its relevance, however, is no longer assumed. It must earn its place...

Niko Verheulpen
Nov 11, 20233 min read
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