Sales Training Courses
Retail Store Training
For Shop Floor Managers
Shop floor managers play a pivotal role—not only in daily operations but also in translating commercial strategy into frontline results. This training helps managers lead with confidence and clarity, equipping them to coach their teams, drive in-store results, and shape the customer experience.
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Whether the focus is on increasing basket value, enhancing team accountability, or aligning with omnichannel customer expectations, this programme supports managers in transforming strategy into shop floor reality.
Course Overview
Our Retail Sales Training for Shop Floor Managers combines leadership coaching with commercial insight. Managers learn to enhance frontline performance, relate sales behaviours to business outcomes, and cultivate a team culture that fosters sustainable growth.
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The programme also equips managers to navigate crucial retail moments—such as seasonal peaks, promotions, and quieter periods—ensuring their teams remain motivated, responsive, and commercially focused.
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Optional mystery shopping can be added to ensure that content is tailored to your store’s reality, maximising relevance and impact.
What We Cover
Leading Sales on the Shop Floor
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Coaching sales behaviours that boost conversion
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Managing performance without micromanaging
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Aligning daily actions with store targets
Customer Behaviour & Decision-Making
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Understanding what drives in-store purchases
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Spotting group dynamics and influence patterns
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Helping customers overcome hesitation and decision fatigue
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Key Benefits
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Stronger Team Performance – Managers gain the confidence and coaching tools to lead proactively, not reactively
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Sales Through Coaching – Conversion improves as capability and ownership increase
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More Focus for Leaders – Greater team maturity frees up time for strategic priorities
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Customer-Centric Strategy – Managers align service with evolving customer expectations
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Custom Fit to Your Store – Mystery shopping ensures high training relevance and impact
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Extend Learning into Live Environments
Explore
Optional Field Coaching on the Shop Floor
Integrate training into the flow of daily operations with our Field Coaching service. Working discreetly alongside your team, experienced coaches observe real customer interactions and provide timely, practical feedback—without disrupting the experience.
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Whether it’s refining communication, adjusting service tone, or reinforcing key behaviours, coaching occurs in the moment—transforming insight into immediate action and measurable improvement on the floor.